What is Strategic Planning?

What is Strategic Planning

Strategic planning has a huge impact on management functions of a business, including in the coordination, organization, performance controls, behavioral controls, and leading at every level of the firm (Robbins & Judge, 2013). In application, strategic planning enables managers to ensure a business remains competitive in a market and in any given situation.


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Robbins, S. P., & Judge, T. (2013). Organizational behavior (15th ed). New York, NY: Pearson Education.

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