Business Strategy is the art and science of making and implementing plans to achieve goals and objectives that lead to an organization achieving competitive advantage in a market. Strategy positions a business to have purpose and direction. According to Mintzberg (1987), a strategy is made in advance of any actions to which they apply, and the characteristics of a strategy are developed intentionally and with purpose.
This ebook will change everything you ever thought about Strategic Analysis. Find the secret to business intelligence in our FREE ebook!