To start, it’s important to note that existing businesses or businesses under development can benefit from conducting a SOAR Analysis. Understanding the purpose (growth focus, continuous improvement, etc.) of your SOAR analysis is critical to establishing an appropriate starting point. Also, having access to as much information as you can find about the company is essential to formulating a reality-based SOAR Analysis. Having access to decision-makers, managers, and leaders throughout the business is also critical to the success of the SOAR Analysis. By focussing on the creation of goals and objectives, the SOAR Analysis helps to position a business with a focus on achieving an ambitious vision through the realization of opportunities and results driven strategic initiatives. Developing situational awareness is critical in establishing a focus for your SOAR Analysis.
Establishing a team of diverse professionals that represent various functional areas of the business.
Further building on an organisation’s strengths will yield better results than spending time on improving weaknesses. Every element of the SOAR Analysis is described in further detail below, with several example questions:
Within the SOAR Analysis, this concerns the most powerful strengths of an organisation. It refers to all capacities, skills and achievements (whether big or small). The following example questions apply:
These are aimed at possibilities and chances the organisation has. It concerns external conditions that could improve the profit or that focus on unfulfilled needs of customers.
Opportunities can also lead to a larger market share or improve the competitive advantage. Possible organisational threats or weaknesses can be reformulated into opportunities. All opportunities that emerge will eventually lead to success. Here too, example questions can be useful:
Within the SOAR Analysis, these concern the ambitions an organisation has; what does the organisation aspire to be and what can it realise? Which aspirations does the organisation have for the future, what is their vision? Within this vision, an organisation would do well to build on its current strengths. With sufficient inspiration, the aspirations could be clarified and the following example questions can be helpful:
This refers to the tangible and measurable results that indicate when the goals and aspirations have been achieved. The following example questions can be useful for this:
When you lead your team through this activity together,
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